Boyd, Wright promoted as others depart

Nickelodeon has shuffled the exec deck in its development divisions, promoting Jenna Boyd to senior VP of animation development and Brian Wright to senior VP of live-action development.

Roland Poindexter, who was senior VP of animation programming, has ankled, following the departures earlier this winter of Birk Rawlings, who was animation development VP, and Tracy Katsky, senior VP of original programming and development.

Boyd, who joined Nick as a production intern for “Kenan & Kel” in the 1990s, will oversee all new animated series and Nick’s recently announced comedy shorts program, with an emphasis on creator-driven original works. She had been VP of live-action development, where she oversaw scripted and unscripted slates for Nickelodeon, TeenNick and Nick at Nite. She will work with senior veep of current animation series Rich Magallanes.

“Having started at Nick as an intern, Jenna has literally grown up with our brand,” said Nick animation prexy Brown Johnson, to whom Boyd will report.

Wright will oversee development and pilot production in live action for Nick, Nick at Nite, TeenNick and international co-productions.

He had been VP of live-action development and helped guide hit series “Big Time Rush” and “Victorious” to the air. He replaces Katsky in the development role and will report to Nick original programming and development prexy Marjorie Cohn alongside veep of current live-action series Margy Yuspa.

At its March 14 upfront in New York, Nick prexy Cyma Zarghami acknowledged a recent ratings slip while unveiling a slew of series pickups, including “Marvin, Marvin” with Lucas Cruikshank.

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