You will be redirected back to your article in seconds

Marketer Bert Gould dies at 52

Contributed to key developments at Fox, Comedy Central

Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52.

Gould started in marketing with jobs at radio stations in New York and Miami, leading to management positions at Showtime and the Movie Channel. In 1990, Fox Broadcasting recruited him to help launch the Fox Kids programming block on the Fox Network, which included the introduction of “Mighty Morphin’ Power Rangers.”

He did a stint as exec VP of marketing for Marvel Entertainment and served as senior marketing consultant for the Classic Sports Network (now ESPN Classic).

At Comedy Central, where he was senior VP of marketing and new business development, Gould helped lead the network into the digital age with ComedyCentral.com and oversaw the licensing program for the “South Park” series and movie, which generated retail sales of more than $500 million.

In 2004 Gould and partner Joe Owens founded their own event marketing firm, Entertainment & Sports Intl.

Gould was also the producer of the Toyota Comedy Festival in New York.

He is survived by his wife, Anita Axelrod-Gould; his mother; and two brothers.

Donations may be made to the the Arizona Cancer Center, Bert Gould Memorial Fund for Cancer Prevention, c/o Paola Villar Werstler, 1515 N. Campbell Ave., Tucson, AZ 85724.

More TV

  • Paradigm's Liz Morentin portrait session in

    Liz Morentin Named Head of Communications for Paradigm Talent Agency

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • Allison Mack Sex Cult

    Allison Mack: Inside Her Journey From 'Smallville' to Alleged Sex Cult Leader

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • 'Patrick Melrose' TV show premiere

    'Patrick Melrose': Benedict Cumberbatch Talks Making 'Passion Project' at Premiere

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • No Merchandising. Editorial Use Only. No

    'Crocodile Hunter' Steve Irwin Receives Posthumous Walk of Fame Honor (Watch)

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • Damian Lewis as Bobby "Axe" Axelrod

    'Billions' Renewed for Season 4 at Showtime

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • Westworld Season 2 HBO

    'Westworld' Doubles Down on VFX for Season 2 and Bulks Up Crew

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    Michael Che, Colin Jost to Host 2018 Primetime Emmy Awards (EXCLUSIVE)

    Marketing specialist Bert Gould, who held positions at Showtime, Fox Broadcasting, Marvel Entertainment and Comedy Central, among other entertainment industry companies, died in Glen Ridge, N.J., on Feb. 14 after a long battle with cancer. He was 52. Gould started in marketing with jobs at radio stations in New York and Miami, leading to management […]

More From Our Brands

Access exclusive content