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Marci Wiseman, senior VP of business affairs, AMC Networks

Women's Impact Report 2012: Executives

Wiseman joined AMC Networks in 2010 and has been key in shaping AMC Studios, which is now producing several pilots a year, scripted and non-scripted series including hit “The Walking Dead” and the Sundance Channel’s new show “Rectify.” She oversees digital and new media, licensing deals with AMC studio partners and strategic relationships in distribution, marketing and co-production. Shortly after she arrived, she structured an unusual deal with Fox Intl. Channels that has been paying off in spades over the past 18 months. It gave FIC international TV and homevideo rights to “The Walking Dead” for the life of the series.

Inside scoop: “Basic cable is often referred to as a dual-revenue-stream business but increasingly it is becoming a triple revenue stream business as basic cable companies focus on content ownership and building studios to produce and distribute original programming. This is especially true as scripted drama programming on basic cable continues to push the creative frontier.”

Words of wisdom: “Understand how the basic cable television business really works, from the channels and channel groups to MSOs and MVPDs and the interplay of the parties. Then take what you know, think outside the box and bring a sense of entrepreneurialism to everything you do. Basic cable is arguably the most transformative sector of the TV business, reinvention and transformation are welcome here.”

Smartphone habits: “Personally, I’ve found that if you check in at key times while on vacation rather than just totally disconnecting, the transition before and after taking time off is less difficult and makes taking a vacation a less stressful proposition.”

Work week: “More than 40 and less than 100 hours. In many ways I work in a start-up environment and my hours are reflective of that intensity.”

Life-work balance: “I struggle with this balance, as does almost everyone I know, women and men. For the decade prior to coming to AMC, and while I had a school-age child, I had a business affairs consulting firm which allowed me to both work long hours to service my clients but to have flexibility in where and when I worked. When my husband and I became empty-nesters we both took on new challenges in senior positions. I try to build family experiences into the thread of our busy careers.”

Charitable passions: “Juvenile Diabetes Research Foundation, for very personal reasons. My now 20-year-old daughter was diagnosed with Type 1 diabetes, a lifelong, currently incurable disease, at 13. At the time, every doctor with whom we met said a cure was possible within her lifetime. I am committed to making that happen.”

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