While Hollywood doesn’t want what happens at Comic-Con to stay in San Diego, given the amount of money it’s spending to promote projects, the barrage of marketing messages during packed panel presentations during the day quickly turns into a party scene at night at various hotspots around the city’s Gaslmap district.
On Wednesday night, just after Preview Night winds down inside the San Diego Convention Center, Hasbro, High Noon and Activision kicks off the night festivities at Stingaree with their “Transformers: Fall of Cybertron” bash at 6:30 p.m. to promote the online vidgame.
As the night progresses, HitFix hosts its third-annualComic-Con Kick-Off Party poolside at the Hotel Solomar at 9 p.m.
Wednesday night shenannigans come to a close with Summit Entertainment’s “The Twilight Saga: Breaking Dawn – Part 2” VIP Comic-Con bash at Float cocktail lounge at the Hard Rock Hotel. Party takes place on the eve of “Twilight’s” Hall H panel, the franchise’s final presentation before the series ends its run in theaters.
On Thursday night, VH1 Classic partners with the Con to offer a free party to attendees at its “Dawn of the Con” bash. The first-ever official welcome party begins at 5:30 p.m. at Petco Park and will be hosted by Rob Zombie.
IGN and Lionsgate’s testosterone-filled “Expendables 2” party is expected to feature castmembers Sylvester Stallone, Jason Statham, Jet Li, Dolph Lundgren, Chuck Norris, Liam Hemsworth, Jean Claude Van Damme and Arnold Schwarzenegger on the red carpet.
Down the street, IGN also will host the “Resident Evil 6” party with Capcom at the Hard Rock Hotel on the Woodstock Lawn.
And the Hard Rock is playing host to the Xbox 2012 Media Showcase, offering party-hoppers a chance to get an early look at future releases.
On the TV side, Showtime will host its third “Dexter” cocktail party, co-hosted with Marc Ecko. The party follows the “Dexter” panel in Hall H and promises the stars of the serial killer drama, Michael C. Hall and Jennifer Carpenter, as well as sneak peeks at “Dexter the Game 2.” Event starts at 7 p.m. at the Wired Cafe in the Omni Hotel.
DC Entertainment will also be holding its “Darkness & Light: Art Inspired by Heroes & Villains, Hope & Heroism” reception at the Michael J. Wolf Fine Arts Gallery, a benefit for the “We Can Be Heroes” campaign, featuring the Justice League.
Entertainment One is throwing a bash for TV series “Haven” at Sidebar.
And Daniel Alter (producer of Warner Bros.’ upcoming thriller “The Apparition”) has paired up with webmaster Umberto Gonzalez to throw the “Kings of Con” party at The Keating, one of San Diego’s standout boutique hotels. Keating-owner Edward Kaen also is producing the event, whose sponsors include Comic Book Resources, Valiant Comics, ScreenRant and Trailer Addict. Last year, party proved an unexpected hot spot when Jon Favreau took over the DJ booth to supply tunes.
For Friday the 13th, FEARnet, “Resident Evil 6” and Dark Sky Films will scare up their “Con of the Dead” party at the goth-inspired Voyeur nightclub. Event will include demos of the “Resident Evil 6” videogame, a VIP suite, groovy ghoulie go-go dancers and a photo booth to commemorate the devilish fun.
Warner Bros. TV also will pony up a few Friday night hijinks with its signature cocktail party at Float. The industry-only event gives showrunners, talent, agents and managers a chance to unwind away from the throngs of crowds filling the convention center.
FX, Maxim, and Fox Home Entertainment will lure in post-panel celebs and their cronies at their Friday bash at the Andaz rooftop, which will include stars of FX shows like “Archer,’ “Wilfred” and “Sons of Anarchy.” Partygoers can grab a beer at Patty’s Pub, nosh on “League”-themed food and get a “SoA” tattoo (fake, of course) of their very own.
For those who get nervous when leaving the comforts of their videogame consoles, “Halo 4” offers a party at the Hard Rock Hotel in the Legends Room at 8 p.m.
Roddenberry Entertainment will also host their own invite-only bash at the Fluxx nightclub, which will feature the tunes of Chris Willis.
Most visual event will take place at Petco Park, where AMC will toast the 100th issue of Robert Kirkman’s “The Walking Dead” graphic novels. He also is exec producer and writer on the hit TV series, sponsored by Hyundai, which also will unveil vehicles to survive a zombie attack.
Final night of parties kicks off with the “Aquabats! Super Show! Super Comic Con Show!” at the House of Blues.
HBO has teamed with Playboy for its “True Blood” event, which gives guests the chance to romp through the town of Bon Temps and experience the fantasy of Fangtasia and Merlotte’s seen in the show.
Also on Saturday, AMC will host the preem of the fifth and final season of “Breaking Bad,” followed by an afterparty with the stars at the Hotel Palomar.
But the hottest ticket remains Entertainment Weekly’s annual Comic-Con Celebration, with an A-list affair that promises stars of “The Hunger Games,” “Breaking Bad,” “Game of Thrones” and “The Vampire Diaries,” among other films and TV shows making presentation at the convention center. Wrap up party again takes over the Hard Rock Hotel’s Float.
During the day, the Wired Cafe will again camp out at the Omni Hotel, across the street of the convention center, Thursday through Saturday with its “Game of Thrones”-inspired bar. The outdoor shindig also offers a Wi-fi media lounge with Skype setups for those who need to remain plugged in.
Across the street, Hard Rock Hotel’s 207 bar, IGN and AXE Hair are set to offer beverages, swag and gaming on Thursday and Saturday at the IGN Oasis.
Homevid outlet Movies on Demand (MOD) will offer a their MOD Bloggers Lounge at the Hard Rock Hotel, open Thursday through Saturday.
And on Friday, Spike TV will also offer its own opportunity to escape the convention center with a “What’s Under That Costume?” Lounge at Club 207.