Company to produce, distribute the pay-per-view concert

WWE is going on tour with the Rolling Stones.

As part of the band’s 50th anniversary, WWE will produce and distribute the live pay-per-view show “One More Shot” for the Stones’ final show, performed at the Prudential Center, in Newark, N.J., on Dec. 15.

“WWE is ecstatic to bring the Rolling Stones into your living room,” said WWE chairman-CEO Vince McMahon.

The tour, to take place at four arena shows in London and New York, is a partnership between Endemol, which co-manages the international digital rights to the Rolling Stones “50 and Counting” shows, and Dainty Group. The performances will see the band working once again with two longtime collaborators, set designer Mark Fisher and lighting director Patrick Woodroffe, who are designing an all-new, custom-built set, with a stage based on the band’s ubiquitous and celebrated tongue and lips logo that reaches out into the crowd.

WWE was asked to participate after proving it can turn live events throughout the year, including its biggest show, “WrestleMania,” into major moneymakers through PPV. “WrestleMania 28,” held April 1 at Miami’s Sun Life Stadium, generated a record 1.3 million buys, earning $67 million.

But WWE also has been looking to monetize its production biz further through concerts and other deals, with the Rolling Stones show one of the first high-profile pacts it’s announced so far.

The Rolling Stones live shows will also mark the launch of new touring venture Virgin Live from the Dainty Group and Richard Branson’s Virgin.

“In the future Virgin Live plans to make a real difference to how fans experience, interact and enjoy live events,” Branson said.

Anniversary also will be feted with the release of the Rolling Stones’ “GRRR!” album on Nov. 13, a greatest hits collection that includes new songs “Doom and Gloom” and “One More Shot,” recorded recently in Paris, marking the first new recordings from the band since their 2005 album “A Bigger Bang.”

A new film, “Crossfire Hurricane,” directed by Brett Morgen and chronicling the Stones’ career, will receive its worldwide premiere Oct. 18 at the London Film Festival and bow on HBO on Nov. 15. It will air on BBC Two in the U.K. the same month.

In addition, from Nov. 15-Dec. 2, the Museum of Modern Art in New York City will host “The Rolling Stones: 50 Years on Film,” a comprehensive film retrospective that chronicles the band from the mid-1960s until today.

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