EMI and Apple take Beatles catalog on the road
With a hearty chorus of “Why Don’t We Do It in the Road,” EMI Records and Apple Corps will launch the vinyl re-release of the Beatles’ entire catalog Tuesday by putting a pair of mobile pop-up stores on the streets in L.A. and New York.
On a one-day promotional circuit, customized double-decker buses will hit select locations in the cities, stocked with the newly remastered 180-gram vinyl reissues of the Beatles’ 14 albums, available individually and in a lavish boxed edition. The Fab Four’s catalog has remained wildly popular on the renascent LP format, with “Abbey Road” the top-selling vinyl release of recent years, even in un-remastered form.
The stores on wheels will also offer the stereo and mono Beatles CD reissues, launched with a flourish in 2009, and DVDs and Blu-rays of the group’s films “Yellow Submarine” and “Magical Mystery Tour,” both reissued earlier this year.
Beatle-branded merchandise will also be available; Beatlemaniacs who make a minimum purchase on the buses will receive limited-edition T-shirts denoting the participating cities.
In L.A., the Beatles bus will make stops at the Capitol Tower in Hollywood (9:30-11 a.m.), the ICE rink in Santa Monica (noon-1:30 p.m.) and LA Live downtown (2:30-4 p.m.). New York destinations are midtown (7th Avenue between 49th and 50th, 9:30-11 a.m.), SoHo (Broadway between Prince and Spring, noon-1:30) and Wall Street (Broadway between Cortlandt and Liberty, 2:30-4 p.m.).