Paradigm is entering into a joint venture partnership with electronic dance music booking agency AM Only, the two agencies announced today.
Representing such marquee names as Tiesto, Skrillex, Mark Ronson, Sasha, Benny Benassi and David Guetta, the Gotham-based AM Only is among the highest-profile booking agencies for artists in the EDM genre, which has seen a dramatic resurgence as a U.S. live music draw in recent years.
Paradigm – whose music division was boosted by the key acquisitions of boutique agencies Monterey Peninsula Artists in 2004 and Little Big Man in 2006 – will represent AM Only’s client roster for TV, film and endorsement projects, and the two agencies will be partners in touring revenue. AM Only will continue to operate out of its current Brooklyn headquarters.
“We have an extremely successful pattern of integrating cultures and businesses,” Paradigm chairman/CEO Sam Gores said in a statement, “allowing highly successful people to keep their strong identities and personnel intact, and in every case this has led to substantial growth.”