New outpost follows growth in Brazil, Chile

The Lollapalooza festival will expand to Israel in 2013, mounting a three-day event in Tel Aviv.

Lollapalooza Israel is scheduled to take place on Aug. 20-22, just a few weeks after Lollapalooza’s flagship event in Chicago’s Grant Park. The fest will take place midweek to avoid conflicting with the Jewish Sabbath.

In contrast to its U.S. festival peers Bonnaroo and Coachella, Lollapalooza — which started life as a nationwide tour before restructuring as a single-location event — has been increasingly keen on international expansion. Full-scale satellite fests in Sao Paulo, Brazil and Santiago, Chile have bowed over the past two years, and Tel Aviv offers a relatively untapped market for a festival of Lollapalooza’s size.

While Israel has hosted a plethora of high-profile international concerts over the past few years — Madonna opened her ongoing world tour in Tel Aviv earlier this summer — it has also seen high-profile cancellations, most notably in 2010 when the likes of Elvis Costello and the Pixies called off scheduled Israel dates in response to political controversies.

Fest founder Perry Farrell revealed the new event during the closing hours of Lollapalooza’s Chicago fest over the weekend, which recovered smoothly from a weather-forced evacuation on Saturday.

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