Reid comes to Live Nation after 11 years at WMI, where he helmed global marketing for acts like Madonna, Michael Buble and Bruno Mars. He ankled the company in November after a major restructuring of its global management (Daily Variety, Nov. 10).
He was previously prexy of Island Def Jam Records U.S., chairman-CEO of Polygram Canada and international marketing director at London Records. Early in his career, he was an artist and tour manager, working with acts such as the Beastie Boys and Run-DMC.
Live Nation Europe CEO Simon Lewis said of Reid in a statement: “His pedigree speaks for itself, and he is an immensely valuable talent to have with us as we continue to develop our business across Europe. John will be pivotal in broadening our touring artist portfolio and strengthening our show marketing capabilities as we head into what we expect to be another strong year.”