Indie distributor INGrooves Fontana is partnering with crowd-funding site PledgeMusic to create a direct-to-fan retail channel for the distrib’s label clients.
Beginning this month, INGrooves Fontana’s clients will have access to the PledgeMusic platform, where fans can purchase products and experiences, even well in advance of the initiation of recording. It’s the first time PledgeMusic has partnered with a distributor.
“This partnership gives all of our labels turn-key access to a platform they can utilize to engage their hardcore fans like never before,” said Bryan Mead, INgrooves Fontana senior vp of artist and label services.
Firms will work closely with labels and artists on campaign conception and marketing execution. One of the first projects will be a new album by hard rock act Coheed and Cambria, which released three top-10 albums during its tenure on Columbia Records.
PledgeMusic has been involved in funding of projects by the Lumineers, Ben Folds Five, Luscious Jackson, and the Jam’s Bruce Foxton, among others.
Deal with PledgeMusic is first significant partnership announcement since digital distrib INGrooves purchased Fontana from Universal Music Group in March (Daily Variety, March 5).