Jennifer Fowler has been promoted to senior vp of digital marketing for RCA Records, the Sony Music Entertainment label announced today.
Previously vp of marketing for the RCA Music Group, which was consolidated into a single label late last year, Fowler will oversee digital and mobile marketing for new releases. Fowler joined J Records as new media manager in 2001, after a stint at Emusic.com.
She will continue to report to RCA president/COO Tom Corson.
“Jennifer continues to provide the stellar RCA Records’ roster with excellent support and dynamic campaigns across all digital platforms,” said Corson in a statement.