The CW will kick of its fall season with a two-hour special drawn from Clear Channel’s iHeartRadio Music Festival in Las Vegas.
Now in its second-year, the revue will take place at the MGM Grand on Sept. 21 and 22, featuring headliners Usher, Taylor Swift, Aerosmith, Rihanna, Swedish House Mafia and others. The CW will air its highlights spesh Oct. 1, the day before it launches its returning series preems.
John Sykes, prexy of Clear Channel Entertainment Enterprises, said the organizers sought to make the lineup as broad as possible — touching on rock, pop, hip-hop, country, E.D.M. and Latin music — in order to best leverage the conglom’s more than 800 stations into a single, multi-platform event.