Co. to increase publication's digital staff

Spin Media, the parent company of music magazine Spin, has been acquired by digital media company Buzz Media, the company announced Tuesday.

The magazine, which was founded in 1985 by Bob Guccione Jr. and exerted perhaps its strongest cultural influence as a chronicler of the alternative rock and hip-hop scenes of the 1990s, had previously been acquired by McEvoy Group in 2006. Once a monthly periodical, it began to publish bimonthly last year.

Buzz Media maintains a large array of music-related blogs, including Idolator, Brooklyn Vegan, Stereogum and XLR8R, as well as more celebrity-focused sites. Spin is the first print publication it has acquired.

According to Buzz Media prexy Tyler Goldman, the company plans to increase the publication’s digital staff, as well as to increase its focus on music news. Goldman praised Spin’s efforts to beef up its online presence in recent years, noting that its digital audience is now three times larger than its print circulation.

The acquisition has led to speculation that Spin would cease to publish a print product, though Goldman insists such rumors are premature.

“Print is important, and print has a future role at Spin,” Goldman said. “We’re still determining exactly what that role is, and we’re early in that process.”

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