Respected agent to help his longtime client expand WB-based banner
Broder moves comes on the heels of his brokering a new four-year pact for Chuck Lorre Prods. at Warner Bros. that calls for the showrunner to vastly expand the scope of his operations, diving into films, drama series for network and cable, longform and even legit projects (Daily Variety, Sept. 6). Lorre told Variety last week that he intended to bring in multiple execs to help handle the higher volume of projects.
Broder’s role is a sign that Lorre is serious about working with a much wider range of creative partners and material than he has in the past. Broder’s dealmaking experience and long history with Lorre makes him ideally suited to help steer the company’s growth.
Lorre quipped that after he outlined his ambitious plan to Broder, “I said he should quit being one of the most successful literary agents in the history of the business and help me run it. To my amazement, he said yes. I was only kidding, but it’s a little too late to tell him that, so I’m just going to say how grateful I am to have such an incredibly wise, experienced and vaguely ruthless guy at the helm of this thing.”
Broder broke the news to ICM staffers at 9 a.m. Monday morning. He received two standing ovations and even choked up a bit while discussing his decision to move on to a new chapter of his storied career. He expects to make the move to Warners in the next few days, though will likely maintain an office at ICM during the transition period, as he plans to stay involved in guiding the careers of some of his longtime clients, most of whom he’s repped for 20 years or more.
Broder has spent his 40-plus year showbiz career as a lit agent, repping such major players as James Burrows, Glen and Les Charles, Christopher Lloyd, Donald Bellisario, Michael Weithorn and Jeff Greenstein. He’s been a crucial behind-the-scenes player in such megahits as “Cheers,” “Frasier,” “Dharma & Greg,” “The King of Queens,” “The X-Files,” “Two and a Half Men,” “The Big Bang Theory” and “Modern Family.”
Broder ran his own agency for more than 20 years until ICM acquired Broder Webb Chervin Silbermann in 2006. He was vice chairman of ICM until May, when the percentery completed its management buyout and swapped out formal titles for a partner-run hierarchy. Through the years, Broder has been an key mentor to many in the talent rep biz, notably ICM leader Chris Silbermann.
“Bob has served as a mentor for so many of us at ICM Partners, making enormous contributions to our agency and the Hollywood community at large,” the ICM partners said in a statement. “Most recently, he helped guide and execute the historic management buyout that brought ownership of ICM Partners to the agents of the company. Bob forever will be part of our family, and we look forward to continue working closely with him.”
Broder has long been an important voice for creatives and percenters on industry issues through his role as a board member of the Assn. of Talent Agents. He’s also an active philanthropist who is skedded to be feted by the Saban Free Clinic at its annual gala Nov. 19.