Many companies have initiated or increased dividends since the 15% dividend tax rate became law in 2003. At the end of 2002, 351 stocks in the S&P 500 paid dividends. Now, 402 do.
Among S&P 500 companies in the entertainment industry, the percentage of payers has remained about the same. But because of corporate restructuring or earnings problems, most didn’t pay a dividend at all in 2003. CBS Corp. and Viacom were parts of the old Viacom until the 2006 split. CBS started paying a dividend immediately, but currently pays shareholders 46% less than it did six years ago. Viacom waited until 2010 to pay and has increased its dividend 144% in two years. Cablers have long argued that they needed their cash for system build-outs. But once most construction was completed, dividends began. Cablevision Systems started in 2008, and has since boosted its dividend 50%. Comcast Corp., which suspended a token dividend in 1999, resumed paying at a much higher rate in 2008. Since then, its dividends have increased by 159%. Once it recovered from its AOL merger, Time Warner resumed payments in 2005. Its 247% increase since then is best in show. Only two major showbiz companies, News Corp. and Walt Disney, have paid dividends steadily since 2003. The house of Murdoch, which pays twice a year, boosted dividends a below-average 79%. The Mouse, which opens its pockets annually, now gives shareholders 186% more than in 2003. Increases are likely to slow if taxes on dividends rise next year.Disney wins biz’s payoff series
Mouse gives shareholders bigger dividend
VScore
TV Daily
Data provided by:Nielsen Media Research (Preliminary Results)


