Tourism boosts rookies and existing shows alike
New productions led the way for a spike in Broadway box office in Week 42 (March 12-18) with the first frame of Ricky Martin-toplined “Evita” logging more than $1.1 million despite two canceled previews.The box-office take for “Evita,” $1,167,685, would have been impressive even in an eight-preview week. But the show, which hasn’t played on Broadway since its original 1979 incarnation, had to nix its second and third shows after a fire-safety system malfunction — meaning the tuner pulled in close to $200,000 for each performance. Also doing well was the strong-selling “Newsies” ($735,991), another show that accumulated good B.O. over just six previews. The tally — which included sold-out attendance — rep a robust showing for a musical with no star name and a title best known for the 1992 film that inspired it. With spring break tourism in full swing, it wasn’t just new shows that brought in additional coin. The biggest jump of the sesh was at long-runner “The Phantom of the Opera” ($1,012,149), which surged 32%, serving as a good indicator of the high tide of tourism. The 22 musicals grossed $18,821,676 for 84.6% of the Broadway total, with attendance of 199,189 and an average paid admission of $94.49. The seven musicals grossed $3,414,594 for 15.4% of the Broadway total, with attendance of 39,421 and an average paid admission of $86.62.
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