Play's average ticket price is among the top
Al Pacino cemented his status as one of Broadway’s top box office draws in week 21 (Oct. 15-21), with the Pacino-toplined revival of “Glengarry Glen Ross” logging stellar sales in a frame that launched similarly strong B.O. at Frankie Valli’s concert engagement.
“Glengarry” posted a boffo $703,775 from just a quartet of previews. Average ticket price, a good measure of demand since it reps the amount theatergoers are willing to shell out for an attraction, hit $164.47, putting the show almost in the same orbit as “The Book of Mormon” ($1,655,294), which averaged $189.13 paid per ducat.
“Frankie Valli and the Four Seasons on Broadway” posted receipts of $633,900 from only three perfs, with an average price paid coming in at $125.
Overall attendance was up about 14,000 to 228,349. That’s a bit less than the overall turnout reported over the same week last year, when only 26 shows were playing. Overall attendance for the frame hit 86%, down from 88% in 2011.
The 20 musicals grossed $18,137,330 for 82.4% of the Broadway total, with attendance of 182,765 and an average paid admission of $99.24.
The nine plays grossed $3,886,457 for 17.6% of the Broadway total. with attendance of 45,584 and an average paid admission of $85.26.