'Glengarry,' Valli show Broadway box office power
Al Pacino cemented his status as one of Broadway’s top box office draws last week, with the Pacino-toplined revival of “Glengarry Glen Ross” logging stellar sales in a frame that also launched similarly strong B.O. at Frankie Valli’s current concert engagement.
“Glengarry” posted a boffo $703,775 from just a quartet of previews. Average ticket price, a good measure of demand since it reps the amount theatergoers are willing to shell out for an attraction, hit $164.47, putting the show almost in the same orbit as “The Book of Mormon” ($1,655,294), which last week averaged $189.13 paid per ducat.
“Frankie Valli and the Four Seasons on Broadway” posted receipts of $633,900 from only three perfs, with an average price paid coming in at $125. Based on the long-running success of Four Seasons bio-tuner “Jersey Boys” ($1,058,814), it was already pretty clear the band had a following willing to flock to Broadway for a recreation of the group’s music and career; last week’s B.O. confirmed they’ll turn out for the real thing, too.
Lewis Black also did well, with his solo comedy outing “Running on Empty” pulling in $254,816 from only two shows, and the revival of “Who’s Afraid of Virginia Woolf?” ($322,346) spiked by 50% in the wake of the strong reviews it earned last week.
All that helped drive overall Broadway cume up by around $1.4 million to $22 million for 29 shows on the boards. A number of individual shows climbed, but many of them didn’t uptick by much.
In the Top 10, a seemingly revivified “Nice Work If You Can Get It” ($1,105,092) continued to settle into a spot in the millionaires’ club, while Tony winner “Once” ($1,063,940) remained similarly strong. Previewing productions also added to the Rialto pot, with “Annie” ($733,775) going up from seven perfs to eight and reporting decent if unspectacular sales.
“The Heiress” ($507,850) was off slightly after playing only seven perfs last week rather than the full eight performed over the prior sesh, while “Scandalous” ($241,613 for seven perfs) continued to have trouble attracting crowds, playing to houses that averaged 66% of capacity. The Roundabout Theater Company’s revival of “The Mystery of Edwin Drood” ($176,694 for five perfs) also joined the fray, while the company’s staging of “Cyrano de Bergerac” ($249,257) saw sales rise by 19% thanks to strong response in the press.
Overall attendance was up by about 14,000 to 228,349. That’s a bit less than the overall turnout reported over the same week last year, when only 26 shows were playing. Overall attendance for the frame hit 86%, down from 88% in 2011.