The jukebox musical is alive and well: Producers Kevin McCollum (“Rent,” “Avenue Q,” “In the Heights”), Doug Morris (chairman of Sony Music) and Berry Gordy announced Tuesday that “Motown,” a new musical about the founding of the iconic record label, is Broadway bound, with the curtain set to rise sometime in the spring of 2013.Gordy will be writing the book as well as making his debut as a Broadway producer. Story will center on his experience founding and running Motown from the late 1950s through the 1980s. The music will include hits out of the Motown catalog from artists like Marvin Gaye, the Supremes and Stevie Wonder. The only confirmed member of the creative team other than Gordy is director Charles Randolph-Wright, best known to Rialto audiences for “Just Between Friends” with Bea Arthur. McCollum, Wright and Gordy are foregoing any out-of-town tryout prior to the Broadway opening, which will be held at one of the theaters operated by the Nederlander Organization.