Road version to launch in early 2013
“Flashdance — The Musical” is doubling down next season, locking in a national tour launch in early 2013, potentially just after the opening of a Broadway incarnation targeted for the fall.
Tour will kick off Jan. 1 at Heinz Hall in Pittsburgh, where the gotta-dance storyline is set. Further stops on the road remain to be announced, although more than 25 markets are on the docket, according to producers.
Meanwhile, a separate Rialto incarnation of “Flashdance” is in the works but not yet set. If a fall Main Stem bow does indeed materialize, the quick launch of the road version would rep an unusually short turnaround for Broadway musicals, which traditionally take more time between a New York opening and a tour kickoff.
On the other hand, the title likely won’t need time on the Rialto to cultivate awareness, given the high pop-culture profile of the 1983 movie on which the tuner is based.
Tuner hits North America in a heavily revised version of a show whose 2010 preem in London yielded negative reviews and a truncated West End run. Director-choreographer Sergio Trujillo, the veteran choreographer of tuners including “Jersey Boys” and “Memphis,” will stage “Flashdance” with a book rewritten by scribes Robert Cary and screenplay co-writer Tom Hedley.
Musical incorporates new songs, penned by Robbie Roth with lyrics by Cary and Roth, into a score that also includes the movie soundtrack’s ’80s hits such as “Gloria,” “Maniac” and the title tune.
Tour version is produced by NETworks Presentations, Steven Baruch, Tom Viertel, Marc Routh, Richard Frankel, Christopher Malcolm, David Ian Prods. and Transamerica. Baruch, Viertel, Routh and Frankel will produce the Main Stem version.