Broadway revival swiftly recoups
The strong-selling Broadway revival of “Death of a Salesman” has recouped its $3.1 million capitalization costs, according to producers, with the show making it into the black in about 12 weeks despite playing a weekly sked of just seven perfs per frame rather than the standard eight.
The recoupment doesn’t come as much of a surprise, given the fact that the production has been breaking house records at the Barrymore Theater and benefiting from sky-high ticket demand to log a stellar average price paid per ticket, hitting $160 last week. Still, the show, which last week pulled in about $935,000, reps a notable B.O. success for a production with a limited playing schedule. (That sked is dictated by the demands of Arthur Miller’s 1949 play, an emotional marathon for the thesps in the cast.)
Production’s sales momentum stems from its perennial title coupled with the B.O. draw of a high-profile creative team that includes helmer Mike Nichols and thesps Philip Seymour Hoffman and Andrew Garfield. “Salesman” is currently up for seven Tonys including play revival and director as well as acting nods for Hoffman, Garfield and co-star Linda Emond.
Produced by a team that includes Scott Rudin, Stuart Thompson, Jon B. Platt, Columbia Pictures and Jean Doumanian, “Salesman” began previews Feb. 14 and opened March 15. Limited engagement ends June 2.