Business picks up as tourists return to town
It started to feel more like summer on Broadway over Week 2 (June 4-10), as attendance picked up across the boards.Tony fever seemed to have helped nominated shows such as “Once” ($845,343), which logged its highest tally and climbed into the Top 10 for the first time. Even plays such as “Venus in Fur” ($422,215) got into the act. But the real proof auds had begun returning to town could be found at the high-profile tourist draws. “Wicked” ($1,990,184) got within spitting distance of the $2 million mark, while “Spider-Man: Turn Off the Dark” ($1,489,655) leapt by nearly $250,000. Attendance rose to 265,640 from 257,495 the prior frame, despite the exit of the mega-selling “Death of a Salesman.” Sales climbed by about $800,000 to $25 million for the 35 shows. The 22 musicals grossed $19,448,281 for 77.9% of the Broadway total, with attendance of 194,813 and an average paid admission of $99.83. The 13 plays grossed $5,516,601 for 22.1% of the Broadway total, with attendance of 70,827 and an average paid admission of $77.89.
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