Tuner “Bring It On” will be sticking its landing on Broadway a bit longer than originally planned, with the cheerleader musical extending its run by more than two months and setting a new January closing date.
A stage adaptation of the “Bring It On” franchise, which launched with the 2000 Universal comedy of the same name, “Bring It On” has posted initially encouraging box office numbers since it began previews July 12. Sales gained momentum each week it’s been on the boards so far, with the exception of last week, which saw the show play a shortened sked that incorporated comp-heavy press previews and an opening night.
Production, which opened in Gotham following a 13-city tour, earned generally upbeat reviews in the wake of its Aug. 1 opening. Show also has the added benefit of a title familiar to many theatergoers thanks to the movie and the four direct-to-DVD movies in the series.
Originally skedded to play through Oct. 7 at the St. James Theater, “Bring It On” is now set to close Jan. 20.