‘Bring It’ bucks Broadway downturn

Summer slowdown snags box office

Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings.

Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the show having recently extended through the end of the year, that kind of buck-the-trend rise could indicate growing momentum for the cheerleader tuner.

The largest drops were attributable to top shows that had expanded their number of weekly performances returning to the normal eight-perf standard, resulting in a $260,000 falloff for “The Lion King” ($1,958,780) and a $325,000 slowdown for “Wicked” ($1,818,537).

The Broadway cume sank $1.2 million to $20.9 million for the 24 shows on the boards. Attendance was down by 10,000 to 208,499 — and was also off by about the same amount compared with the same week in 2011. Overall audience capacity, though, came in at a not-bad 83%.

While the sales figures weren’t much to get excited about, at least legiters could be prepared for the slowdown. Box office usually begins to slide just prior to the severe doldrums that hit sales in the weeks immediately following Labor Day.

The 18 musicals grossed $17,963,085 for 86.1% of the Broadway total, with attendance of 172,427 and an average paid admission of $104.18.

The six plays grossed $2,892,020 for 13.9% of the Broadway total, with attendance of 36,072 and an average paid admission of $80.17.

More Legit

  • Jagged Little Pill review

    Regional Theater Review: 'Jagged Little Pill'

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • Mean Girls Tina Fey

    Stagecraft Podcast: Tina Fey on Comedy, Broadway and 'Mean Girls'

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • COLIN CALLENDER STRICTLY BUSINESS Podcast

    Strictly Business Podcast: Colin Callender on 'Cursed Child' and Navigating Co-Productions

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • Patricia Morison Dead: 'Kiss Me Kate'

    Patricia Morison, Stage Star of 'Kiss Me, Kate,' Dies at 103

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • Prince Harry Meghan Markle

    Who's on the Royal Wedding Guest List?

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • In the Heights

    'In the Heights': Warner Bros. Wins Movie Rights to Lin-Manuel Miranda's Musical

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

  • School of Rock

    'School of Rock' Captures the Heart and Soul of Messy Adolescence

    Box office began its usual late-summer slowdown in Week 12 (Aug. 13-19), as the majority of individual shows on the boards posted dips, while many productions reporting rises could generally attribute them to imminent closings. Recent opener “Bring It On” ($508,052) had perhaps the most cause for optimism, as sales upticked by 7%. With the […]

More From Our Brands

Access exclusive content