Rice to senior VP; Rosenzweig promoted to VP, theatrical

Abrams Artists Agency is kicking off 2012 by expanding its ranks and renovating its offices.

Joseph Rice has been named senior VP and partner in Abrams’ Los Angeles office, while Marni Rosenzweig has been upped to VP of the theatrical department, where she’ll be responsible for managing the expanded team for film, TV and theater.

Abrams recently created two new departments, stage entertainment as well as alternative programming and reality. The former, headed by Todd Cameron, continues to excel at repping talent both onstage and behind the scenes and production companies, in addition to packaging live concerts and tours. Joe Rose heads up the very active latter department, which represents well-known hosts, producers and production companies in the nonscripted entertainment space.

In addition, the tenpercentery has recently expanded its youth department, headed by Pamela Fisher, who works closely with Domina Holbeck and Fatmata Kamara in the theatrical area. Jeremy Apody continues to serve as head of Abrams’ TV commercial division of the youth arena, where he was recently joined by Chrissy Eaden.

Following 15 years as a TV packaging agent at ICM, Cindy Mintz joined Abrams within the past year, during which she wasted no time in creating a thriving literary department in the Los Angeles office, where clients are actively writing and producing both scripted series television and long-form movies for cable and broadcast nets.

As for new agents, Ben Kowalczyk and Dominique Tolentino were upped to agents in the theatrical department just before Hollywood’s holiday break. Kowalczyk and Tolentino began their entertainment careers in Abrams’ mailroom in 2008 and will now report to Rosenzweig, whose desk Kowalczyk recently manned. Tolentino previously served as Rice’s assistant.

“In spite of a sluggish economy, Abrams Artists continues to grow and expand in many different directions,” said agency topper Harry Abrams. “I am truly thrilled to announce these advancements and promotions for well-deserving, top-caliber individuals who have dedicated themselves to first-class artists representation.”

Abrams Artists Agency continues to be a leading force in both on-camera commercial and voice representation, with Mark Measures serving as the head of the department for the last several years.

The agency will soon complete a $500,000 renovation of its 11th-floor offices at 9200 Sunset Blvd., which currently houses many entertainment companies as well as BOA Restaurant and Soho House.

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