The little white lies are neither little nor kosher in "Would I Lie to You? 3," the loud and formulaic third entry in Thomas Gilou's saga about Jewish garment workers from Paris trying to make it big.

The little white lies are neither little nor kosher in “Would I Lie to You? 3,” the loud and formulaic third entry in Thomas Gilou’s saga about Jewish garment workers from Paris trying to make it big. Predicated, like its predecessors, on the idea that male bonding is by definition hilarious and can save the day no matter how outlandish the plot twists, the garishly assembled pic, which takes the gelt-conscious friends to Shanghai, goes full-steam-ahead with gusto and from the get-go. Though local admissions are nearing 5 million (familiarity being the key selling point), this is DOA anywhere else.

An extremely protracted and narratively insignificant opening is followed by a straightforward con game involving Chinese shoes that’s resolved in well under an hour, leaving plenty of time for a padded-out ending. Again, it’s the manic energy of Serge (Jose Garcia), a born loser who’s unstoppable, that sets the tone, with all others playing second fiddle. The men’s Jewish identity and garment-district past are less prominent here, though it does nothing to offset the pic’s in-crowd feeling. Score’s a potpourri of Chinese and Middle Eastern cliches; humor’s juvenile and racist.

Would I Lie to You? 3

France

Production

A Mars Distribution release of a La Verite Prod., Vertigo Prods., Les Films Manuel Munz, Telegraphe production, in association with Canal Plus, Cine Plus, France 2, M6. (International sales: Other Angle Pictures, Paris.) Produced by Aissa Djabri, Farid Lahouassa, Manuel Munz. Executive producer, Denis Penot. Directed by Thomas Gilou. Screenplay, Gerard Bitton, Manuel Munz.

Crew

Camera (color), Robert Alazraki; editor, Catherine Renault; music, Herve Rakotofiringa; production designer, Jacques Rouxel; Catherine Bouchard. Reviewed at Utopolis, Luxembourg, March 7, 2012. Running time: 120 MIN.

With

Richard Anconina, Jose Garcia, Bruno Solo, Vincent Elbaz, Gilbert Melki, Aure Autika, Amira Casar, Lea Drucker, Elisa Tovati, Marc Andreoni, Enrico Macias, Nicole Calfan, Gladys Cohen. (French, Mandarin, English, Hebrew dialogue)

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