Disney takes over Sweet! candy store to help preem 'Ralph'

Disney is ready for “Wreck-It Ralph” to do some damage at the box office, with the Mouse House taking over the newly opened Sweet! candy store at Hollywood & Highland to help preem the Walt Disney Animation toon about a videogame villain who goes on a quest to prove he’s a hero.

Pic features cameos from videogame icons like Sonic the Hedgehog, Ken, Ryu, Zangief and M. Bison from “Street Fighter,” Q*Bert, Pac-Man and Clyde the ghost from “Pac-Man.”

Rich Moore even wanted to find a role for Mario from Nintendo’s “Mario Bros.” franchise. But “we couldn’t find a place to put the character,” said the helmer. Also, “going to Nintendo and asking for Mario is like someone going to Disney and saying, ‘Let us have Mickey Mouse.’ We never found the perfect scene for him.” Moore is already thinking a sequel with Mario. “If this movie does well, then we’ll find a place for him.”

Characters in the pic resemble the thesps voicing them, who include Sarah Silverman, Jane Lynch and John C. Reilly. Which is something Moore has loved since Pixar’s “Finding Nemo.”

“I have these people for the reason that they’re great at playing these types. Not being able to see that play out on their faces seems silly,” he noted.

Reilly, who voices Ralph, wasn’t necessarily interested in working on an animated film, even at Disney. His only previous animated pic was “9.” “It didn’t sound like a fun day at work,” he said. “The best part happens when you aren’t there when the animators are working on the movie.”

But Moore won Reilly over. “He said we can make it however you want; you can have as creative a process as you want,” Reilly said. “Already, I can tell that kids have the TV trailer memorized, and it’s going to be cool to be able to have my kids enjoy my work.”

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0