Tied to its re-release of “The Artist,” the Weinstein Co. is sneaking local French-language hit “The Intouchables” on Saturday at six theaters in New York, San Francisco and L.A., ahead of the pic’s May 25 Stateside rollout.
“The Artist,” which has cumed $44.2 million domestically, is expanding nationwide this weekend to 751 playdates.
Weinstein is sweetening the relaunch by offering a two-for-one package: Auds can see back-to-back screenings of “The Artist” and “The Intouchables” — or just the latter.
“Intouchables,” about an unlikely friendship between a quadriplegic aristocrat and his caretaker, already has become a rousing success in France, cuming $164 million — second only to Gallic pic “Welcome to the Sticks” ($188 million) as France’s all-time highest-grossing film.
The U.S. sneak is meant to build word-of-mouth prior to the Stateside release of “Intouchables” over Memorial Day weekend. Tying it to the Oscar-winning “The Artist” could give “Intouchables” added oomph.
“Intouchables” already has bowed throughout most of Europe, as well as Australia and some Asian and Latin American markets for a worldwide tally of $240.4 million.
“The Artist” has grossed almost $117 million globally. Pic launches June 26 on homevid.