WB sets licensing pacts for ‘Man of Steel’

Superman pic, 'Hobbit' line up merchandise partners

Warner Bros. has lined up its first partners for “Man of Steel” and “The Hobbit” films before heading to Las Vegas for next week’s Licensing Expo.

Lego, Mattel and Rubie’s Costume Co, Noble Collection, Kinetix, Junkfood, Bioworld, Converse and Hallmark will produce toys, costumes, apparel and party goods and ornaments for the Superman pic, that’s helmed by Zack Snyder and flies into theaters next summer.

Meanwhile, toys for “The Hobbit: An Unexpected Journey” and “The Hobbit: There And Back Again,” out in December this year and in 2013, will be made by the Bridge Direct and Vivid Group, with HarperCollins publishing book tie-ins, and WETA Workshop and Noble Collection producing film prop replicas and collectibles.

Lego also will create construction sets, while Pressman Toy, Games Workshop, Eaglemoss and Ravensburger will produce toys and puzzles.

Lego and Mattel’s involvement doesn’t come as a surprise.

Mattel is DC Comics’ global master toy licensee and produces action figures, playsets and collectible figures around the heroes, highlighted by its Movie Masters line and Fisher Price’s range of DC Super Friends Imaginext toddler toy line.

Lego also is DC Comic’s global partner in the construction category.

Warner Bros. Consumer Products brokered the deals. New Line and MGM produced “The Hobbit” films.

“With world-class licensees and retailers as our partners, we expand upon the Warner Bros. entertainment experience by creating merchandising programs that connect to consumers on a global scale,” said Brad Globe, prexy of Warner Bros. Consumer Products. “With tentpole films, a strong animation slate and the sheer strength of our property portfolio as the foundation for our licensing program, we arrive in Las Vegas for this year’s Licensing Show with unmatched opportunities.”

Other properties WBCP is tubthumping at the licensing confab include the 1960s “Batman” TV series, “The Looney Tunes Show,” “Gossip Girl,” “The Big Bang Theory,” “The Wizard of Oz,” “Scooby-Doo,” “ThunderCats,” DC Nation, The Wizarding World of Harry Potter and its other theme park efforts.

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Warner Bros. sets licensing for ‘Batman’ show

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