W Hotels is checking into its first screenplay competition, pairing up with Intel Corp. and Roman Coppola (“Moonrise Kingdom”) to launch “Four Stories,” which will produce three winning scripts.
Coppola will curate the competish through his shingle the Directors Bureau. Three scripts will be developed as 10-minute shorts, inspired by the energy of the global jet-setter and each featuring its own cast. Scripts must be set in a W Hotel — the films will be shot at the lodging chain’s properties around the world — and the Intel-inspired Ultrabook must play a key role in the plot. Coppola will write and direct a fourth film.
Contest will give W Hotels the chance to showcase its 42 properties, which include the W Doha Hotel & Residences, W Retreat & Spa Maldives, W Mexico City and W Washington, D.C.
Meanwhile, Intel is using “Four Stories” to launch its Ultrabook Experience, the computer chipmaker’s new series of collaborations with innovators in the travel, film, business, fashion and design industries.
Scripts should be submitted at Intel.com/fourstories through Aug. 30.
Winners will be chosen by Coppola; W Hotels global music director Michaelangelo L’Acqua; Deborah Conrad, Intel’s chief marketing officer; Eddy Moretti, exec producer and creative director at Vice; actors Michael Pitt, Chloe Sevigny and P.J. Ransone; screenwriter Jeff Baena; Blake Whitman, VP of creative development at Vimeo; and William Morris Endeavor agent Danny Gabai.
“I admire W Hotels and Intel for encouraging emerging artists by giving them this chance to introduce themselves,” said Coppola, who is wrapping up his second pic as a helmer, the comedy “A Glimpse Inside the Mind of Charles Swan III.” “To all those people thinking of participating, I hope that they take this opportunity to be bold, to push boundaries and to think of ideas which are totally unique to themselves. As Thomas Edison said, ‘Hell, there are no rules here — we’re trying to accomplish something.’ ”
W Hotels will premiere “Four Stories” at red carpet events in the late fall and broadcast the films on the Ultrabook Experience website, Whotels.com, the W brand’s social media channels and W Vision in-room entertainment channel.
Vincent Gillet, global brand leader, W Hotels Worldwide & Le Meridien, called the “Four Stories” film series “yet another way for W to identify and support rising visionaries in their field while showcasing what’s new and next to our global guests.”
Separately, Intel will install Ultrabook installations at the W Hong Kong, W London-Leicester Square, W New York, W Paris-Opera, W San Francisco and W Singapore, allowing guests and locals a chance to interact with the new computers. Ultrabook devices also will be integrated into the W’s Whatever/Whenever concierge experience at all of its hotels worldwide.
“Today, we are in the midst of an evolution of the arts through the power of every day technology,” said Johan Jervoe, Intel VP of partner marketing. “A new generation of artists can bring film, music, design and art to life more easily because they no longer have to compromise. They can have one device, the Ultrabook, with both performance and portability, so they can readily share their creations at the touch of a keyboard button.”
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