Sony pics best competish at start of holiday weekend

Yesterday marked a solid start to the weekend for Sony, which looks like it may claim both first and second place this frame.

In first, last week’s winner “The Vow” is still going strong with $7.4 million from Friday auds. Pic, which was co-financed by Spyglass Entertainment, earned a record-breaking $11.6 million on Valentine’s Day in spite of competish from early sneaks of “This Means War.” “Vow” has cumed $69.3 million in 10 days since opening.

In second, newcomer “Ghost Rider: Spirit of Vengeance,” also from Sony, rode off with $7 million yesterday. However, films made from comic franchises tend to be front-loaded affairs, and B.O. observers suggest “Ghost Rider’s” day-to-day drop off will remove it from second in such a tight horse race. It looks to make in the low- to mid-$20 million range through Sunday.

Universal’s “Safe House” earned $6.5 million yesterday for a Friday-to-Friday hold equal to “Vow’s.” The closeness of this week’s race means “Safe House” could easily upset Sony’s entries and gun it to first.

Fox’s “This Means War” took $5.6 million yesterday. With sneaks from Valentine’s Day, the rom com has cumed $7.2 million so far. And “Journey 2: The Mysterious Island” from Warner Bros. grossed $4.5 million, bringing its total to $37.6 million.

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