Media and publishing company Vice is planting a flag in film with documentary “Reincarnated” starring Snoop Dog jamming in Jamaica, prepping his reggae album of the same name.
Vice unveiled the pic at a press conference in Manhattan Monday, calling it the most thorough look yet at Snoop’s tumultuous career. It will premiere at the Toronto Film Festival. “Reincarnation” is Snoop Dogg’s first foray outside the rap genre. He’s dubbed his reggae self “Snoop Lion.”
“I’ve been making rap since 1985,” he said. “I always wanted to perform for kids, for my grandmother.”
Vice, which has a big presence in digital content and publishes flagship magazine Vice, is beefing up its traditional production activity in TV as well, inking a deal with HBO for a news-style program to be produced by Bill Maher.