“Act of Valor” gave Relativity something to be proud of at yesterday’s domestic box office, grossing $9 million.
The film, which stars actual Navy SEALs recreating past missions, is gunning to win the weekend in the high-$20 million range, fueled by Relativity’s two target demos: military and faith-oriented auds.
Lionsgate’s Tyler Perry-helmed “Good Deeds” came in second with $5.4 million. Perry’s latest has serious competition vying for its two largest demos, with African American auds pulled toward holdover “Safe House” and religious auds pulled to “Act of Valor.” Still, the Perry pedigree should keep “Good Deeds” in the high teens through Oscar Sunday.
In a tight race for third, Sony/Spyglass’ “The Vow” grossed $3.3 million yesterday, Warner Bros. “Journey 2: The Mysterious Island” grossed $3.2 million and Universal’s “Safe House” grossed $3.1 million. The three healthy holdovers can look forward to grosses near $10 million for the frame.
This weekend’s other big openers are poised to disappoint. Uni opened laffer “Wanderlust” in 2,002 locations to a Friday gross of $2.2 million, while Summit brought Amanda Seyfried-starrer “Gone” to 2,186 locations for $1.7 million, putting pics in eighth and ninth place, respectively. However, studio risk on both films is remarkably low, so neither needs outstanding numbers for a successful return on investment.