Inflight offering celebrates studio anniversary
American Airlines customers. This is a fun and interesting way for us to engage and bring fans together. We’re grateful to the students at USC and American Airlines for helping us highlight our 100 years in moviemaking.” American is calling the result the airline’s “first-ever inflight film festival,” which will make the pics available for free on inflight entertainment systems, along with gift bags that will be distributed at the gates of participating flights prior to departure that include a coupon for a free 15-minute inflight Internet session, headphones and classic movie candy. Up to 10 winners, chosen from qualifying tweets, will also receive a Universal Centennial Blu-ray prize pack through May 1. USC’s Jerry Swerling, director of the school’s strategic communication and public relations center at the Annenberg School, said working on U’s campaign “is a perfect example of the real world opportunities we seek for our USC Annenberg students. We are thrilled that Universal Pictures is using one of our students’ ideas and are grateful for this opportunity.”
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