In effort to avoid what is expected to be a big box office run by “The Dark Knight Rises,” Universal Pictures has pushed the release date of “The Bourne Legacy” from Aug. 3 to Aug. 10.
Universal said the move was made because the studio believes “Dark Knight Rises” will have a box office stretch on par with Marvel and Disney’s “The Avengers” and could have taken away B.O. from “The Bourne Legacy” if the spy actioner stayed in that slot.
Though not referenced in the statement, insiders say another reason behind the move is that Sony’s reboot of “Total Recall” also opens on Aug. 3. “Bourne” and “Total Recall” would be aiming at the same demo and the shift gives “Bourne” further distance from “Dark Knight Rises” as well.
Universal will also be able to take advantage of the opportunity to market “Bourne” on all the NBCU channels during the Olympics.
The film will also play as counterprogramming for the weekend of Aug. 10, facing two comedies: Warner Bros. “The Campaign” and Sony’s “Great Hope Springs”
The pic is the first in the “Bourne” series to not star Matt Damon. Jeremy Renner steps into the lead role and Tony Gilroy has assumed the helming duties.