Summit Entertainment has announced that its Twitter handle — @Twilight — has hit 1 million followers, declaring it the first-ever movie account on Twitter to reach the mark.
Summit started the Twitter handle in October 2009, a month before the first film was released. It released a video Monday to thank the followers.
Summit said its Twitter handle has 50% more followers than the next biggest film property — @harrypotterfilm with about 669,000 followers — and has been used to share exclusive content and news announcements. It noted that the Twitter profile directed nearly 1.7 million views to the first teaser trailer for “The Twilight Saga: Breaking Dawn — Part 2.”
The final “Twilight” pic is set to open Nov. 16.