Leading up to the final “Twilight” installment’s Nov. 16 release, Summit plans to screen the entire “Twilight” franchise the day before at theaters nationwide.
There will be extra “Twilight” material featured between screenings. Ticket holders also will receive a commemorative lanyard.
Summit is taking a page from Warner Bros., which screened both Batman pics before “The Dark Knight Rises.” AMC also hosted a Marvel-character marathon earlier this summer in advance of Disney’s release of “The Avengers.”
In past years, Summit has re-released the previous “Twilight” films before the launch of its newest installment: The “Twilight” and “New Moon” double-bill, for instance, bowed the day before 2010’s “Eclipse” and ultimately made $2.4 million domestically.
The penultimate “Twilight” grossed $705 million globally; the franchise collectively has amassed more than $2.5 billion worldwide.