Gravitas Ventures has signed up do-it-yourself platform Tugg Inc. to handle Aaron Rottinghaus’ debut film “Apart.”
It’s Tugg’s first deal with Gravitas. Tugg announced last month that it had started working with multiple exhibitors: Alamo Drafthouse Cinema, AMC Theaters, Bow Tie Cinemas, Cinemark Theaters, Goodrich Quality Cinemas, Rave Cinemas and Regal Cinemas.
Tugg provides for individuals to select a film, screening time and nearby theater and then spread the word to their immediate and online community. Once a necessary number of people commit to attending, Tugg will reserve the theater, manage ticketing and ensure delivery of the film.
Gravitas has already released “Apart,” which premiered at last year’s SXSW, theatrically and through VOD platforms. Film’s centered on star-crossed lovers plagued by a psychological disorder known as folie a deux, or the madness of two, and stars Olesya Rulin, Joey Lauren Adams, Bruce McGill, Michael Bowen, Jason Davis and Josh Danziger.