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Trio nab Intl. Digital Emmy Awards

Acad honors 'Shujaaz,' 'Endgame Interactive,' 'Clinic'

CANNES — Kenya’s “Shujaaz FM (Well Told Story),” Canada’s “Endgame Interactive: Facebook Episode” and U.K.’s “Live From the Clinic” topped the Intl. Digital Emmy Awards, which were handed out Sunday at MipTV in Cannes.

Hosted by celebrity chief Chuck Hughes, “Jersey Shore” stars Vincenzo Guadagnino and Deena Nicole Cortese as well as “Femmes Fatale” — Christine Donlon, Catherine Annett and Stacy Stas — the ceremony was attended by more than 300 industryites.

“Shujaaz FM,” a multi-media project aimed at motivating millions of Kenyans to engage in activism, nabbed the Children and Young People nod.

“Endgame Interactive,” a transmedia episode created to extend the Showcase TV drama “Endgame” online, took the fiction prize. It’s produced by Thunderbird Films and Secret Location for Shaw Communications, which owns Showcase.

“Live From the Clinic,” a medical series that films viewers live by webcam during the show’s broadcast, took the non-fiction award. It’s produced by Maverick Television for Channel 4.

“This year’s winners have masterfully woven social media into the fabric of their programs, ” said Bruce L. Paisner, prexy and CEO of the Intl. Academy of Television Arts and Sciences. “We congratulate them on their boundary breaking.”

Paisner told Variety the org received a record 100 submissions. “When we started seven years ago we only had 15.”

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