Tuscan Sun's film program expands brand

Tribeca Enterprises, the company that presents the Tribeca Film Festival, has taken its second step in the international expansion of the brand with Tribeca Firenze, joining forces with IMG Artists to present the film component of the Tuscan Sun Festival in Florence, Italy.

Slate of pics, which remains to be announced, will aim to mesh with the fine arts and performing arts offerings encompassed by the fest. Only film announced so far is “The Zen of Bennett,” the Tony Bennett doc which had its world preem at the 2012 Tribeca Film Festival last month.

Bennett will introduce the film at Tuscan Sun with his son Danny, and also will perform as part of the festival’s 24 Hour Plays project, picking songs that will inspire the event’s four plays and performing each song before its respective play.

The Florence program reps the latest international outpost for Tribeca following the 2010 launch of the Doha Tribeca FIlm Festival in Doha, Qatar.

This year’s Tuscan Sun fest runs June 11-18.

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