Pic holds strong in its fifth week at the box office
Sony may have been a tad bullish estimating “Hotel Transylvania” at No. 2 — ahead of “Cloud Atlas” — over the Oct. 26-28 Stateside frame, when actual grosses revealed the pics swapped weekend posts in a tight race.But bragging rights aside, Sony has plenty to boast about with “Transylvania,” which has been holding remarkably well week-to-week: The pic earned a revised $9.4 million in its fifth frame (“Atlas” wound up with $9.6 million), down just 27%, for a domestic cume of $132.4 million through Oct. 31. The pic stands as the second-highest grossing title for Sony Pictures Animation, behind “The Smurfs,” which cumed $142.6 million domestically last year. “Transylvania,” featuring a voice cast that includes Adam Sandler, Andy Samberg, Selena Gomez and Kevin James, paints Dracula as an overprotective father who runs a hotel for traveling ghouls. The pic began its Stateside run Sept. 28 — at around the same time Sony launched “Cloudy With a Chance of Meatballs” in 2009 — with a better-than-expected $43 million three-day domestic opening. Since then, “Transylvania” has yet to drop more than 40% during any given weekend, even with family-targeted “Frankenweenie” bowing Oct. 5. Going forward, however, the competition gets tougher. Disney’s “Wreck-It Ralph” bowed Nov. 2, followed by Paramount’s final DreamWorks Animation film, “Rise of the Guardians,” which launches Thanksgiving weekend.
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