O’Melveny & Myers LLP has hired Bruce Tobey, formerly a key exec at CBS Films and Paramount, for its entertainment, sports and media practice.Tobey’s practice will cover production, distribution, financing and licensing of feature film and TV productions as well as digital media. He also will provide strategic and operational advice to investors and companies in both traditional and new media. Tobey is the former chief operating officer of CBS Films, which he helped found. His exec duties included the negotiation of strategic agreements, including key distribution and production arrangements. Previously, Tobey was exec VP at Paramount, responsible for the business, legal, and administrative operations including the digital entertainment division, and the financing of both individual films and slates. He also served as one of two Par representatives on the Motion Picture Association of America’s board and as an exec VP of the Viacom Entertainment Group. “Bruce’s many years as an industry executive give him enormous insight and grounding in a host of strategic and business issues that will help our clients navigate the ever-changing media landscape,” said Joe Calabrese, chair of O’Melveny’s entertainment sports and media practice.