Large-screen exhib targets family, fanboy auds with 3D pic
The mega-screen exhib, which recently transitioned away from releasing family films, has focused its efforts almost exclusively on genre fare.
“Frankenweenie” — the stop-motion feature remake of Burton’s 1984 live-action short — is a fanboy film, based on widespread Burton enthusiasts and the original’s cult-like popularity. But parents and kids should also spark to the 3D toon.
“Imax has a long-standing relationship with Tim Burton, whose artistic vision and brilliant storytelling has captured the imagination of audiences around the world,” said Imax prexy Greg Foster.
“Frankenweenie” marks the fourth Burton-directed film to go through Imax, and the second this year, after Warner Bros.’ “Dark Shadows” launches May 11.