You will be redirected back to your article in seconds

Theater chains take sides in ‘Bully’ flap

AMC will allow minors with permission; Cinemark won't show unrated doc

Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version.

The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will adhere to the MPAA’s traditional R rating guidelines requiring that minors be accompanied by a parent or adult guardian.

AMC is essentially treating “Bully” as an R-rated film, but with one key difference: Under-17 moviegoers need a written note, though it will also accept verbal permission (mom on the other end of a teen’s cell phone, for example). Exhib also will provide permission slips on its web site and at the box office.

Theaters usually treat unrated films like NC-17-rated pics, which prohibit any person under 17 to attend — or in the case of Cinemark, opt not to screen the film at all.

Lee Hirsch’s “Bully,” an expose on bullying in U.S. schools, has been at the center of a highly-publicized ratings battle, after the MPAA assigned an R rating because of language. Ultimately, Weinstein announced Monday it would release “Bully” unrated by the MPAA after failing to obtain a less-restrictive PG-13 rating.

AMC’s overture marks a small — though not insignificant — victory for the film, especially as Weinstein broadens “Bully” to additional AMC locations over the coming weeks.

“Bully” bows limited Friday at five locations, of which two are AMC: New York’s Lincoln Square and Century City in L.A.

More Film

  • Ballers Season 2 HBO

    Film News Roundup: California Production Tax Credit Extension Moving Forward

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Brandon Gregory

    Brandon Gregory Joins Third Coast Content

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Clea DuVall Mary Holland

    TriStar Acquires Rights to 'Happiest Season' From Clea DuVall and Mary Holland (EXCLUSIVE)

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • 'Deadpool 2' Pre-Sales: Fandango Reports Impressive

    'Deadpool 2' on Track to Become Fandango's Top R-Rated Pre-Seller

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Tribeca: 'Home + Away' Trailer Debut

    Tribeca: 'Home + Away' Trailer Debut (EXCLUSIVE)

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • Sophia Lillis

    'It' Star Sophia Lillis to Play Nancy Drew in Movie Adaptation

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

  • 'A Quiet Place' to Top Amy

    Box Office: 'A Quiet Place' Topping Amy Schumer's 'I Feel Pretty'

    Theater chains are taking sides in the “Bully”-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won’t show the unrated pic unless the Weinstein Co. submits an R-rated version. The nation’s largest chain, Regal, said Wednesday that it will screen the docu, but will […]

More From Our Brands

Access exclusive content