Partners with online ticketer for Hispanic film site

In one of Hollywood’s latest efforts to reach Hispanic auds, Telemundo Media and online ticketing site Fandango have partnered to launch Fandango Cine.

The news was announced Tuesday during Telemundo parent company NBCUniversal’s digital upfront presentation in New York.

Set to launch later this year, Fandango Cine will be featured on Telemundo and Fandango websites, as well as the website of cabler Mun2. New site will offer movie-related editorial and video programming, including original features, interviews and movie guides.

Hollywood is eager to court Hispanic moviegoers, who rep 16% of the U.S. population but account for 28% of the nation’s frequent filmgoers. The subject came up last week at the CinemaCon confab, when MPAA chief Chris Dodd appealed to the biz: “I am confident we can do a better job of serving this growing population with themes that resonate strongly with them.”

Dodd later amended that statement slightly, noting “You have to be careful about designing ‘Hispanic movies’ ” because the demo is so broad in terms of age, cultural experience and language preference, particularly among second- and third-generation U.S. Hispanics.

Nicholas Lehman, prexy of NBCU Entertainment and Digital Networks and Integrated Media, described Fandango Cine as a way to “super-serve” Hispanic moviegoers with tailor-made movie content via online ticketing.

Fandango expanded its network by 19% during the first quarter by inking deals with the nation’s top two circuits, Regal and AMC.

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