Tavi Gevinson: Fashionista heads to H’wood

Youth Impact Report 2012: Up Next

When 16-year-old Tavi Gevinson refers to herself as a “workaholic” she isn’t kidding. Gevinson kicked off her extracurricular careers at age 11 when she started a personal fashion blog called Style Rookie. A year and a half later, she was mingling with John Galliano and Karl Lagerfeld at Paris Fashion Week.

Last fall, Gevinson launched Rookie, an online magazine for teenage girls with monthly themed content. Within days, the website crossed a million page views. Since then, Judd Apatow, Lena Dunham and John Hamm have served as guest contributors. Gevinson spent the past few months editing “Rookie Yearbook One,” a print tie-in published by Drawn & Quarterly.

“Even though it was summer break and I got no sleep, putting the book together has definitely been a labor of love. I couldn’t wait to get to the library every morning to work on it,” she says.

In her spare time, Gevinson managed to capture Hollywood’s attention, landing her first acting role in Nicole Holofcener’s next feature in July.

While she enjoys and appreciates her success, Gevinson doesn’t let it scare her.

“At one point, I felt like I had become the person I want to be,” she says, “but then you live in the constant fear of losing that, so I just try to keep doing what interests me.”

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