Starbucks to brew at Disney parks

Cafes in California, Florida set to bow this summer

Although Starbucks has operated a store on the Walt Disney Studios lot for years, the coffee giant will start opening cafes inside all six of the Mouse House’s theme parks in California and Florida for the first time this summer.

Anaheim’s California Adventure will get the first store in June, after guests requested the brand to be added to the company’s resorts.

The cafe won’t lure guests using Starbucks’ green mermaid logo, however.

Instead, designers will develop new cafes that integrate Starbucks inside the settings where they operate.

The cafe inside California Adventure will be called the Fiddle, Fifer & Practical Cafe (after the Three Little Pigs) on Buena Vista Street, with baristas wearing 1920s attire to fit the street’s theme. The Starbucks name will be posted vertically alongside the doors.

The stores will sell beverages and food found on its regular menus but add Disney desserts as well, with the parks collecting a percentage of sales, as part of the deal.

Starbucks is the latest big food brand to set up shop inside California Adventure as part of the park’s $1 billion overhaul; Ghirardelli opens a soda fountain there in the coming weeks. McDonald’s had a ten year deal with the company, that expired in 2007, and resulted in the shuttering of outlets in the parks when Disney started emphasizing healthier eating.

Disney’s other parks in the U.S. include Disneyland, the Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety