Igniting a superhero-sized post-Fourth of July weekend, Sony’s “The Amazing Spider-Man” kickstarted its domestic run with a $269.1 million global debut, including $140 million at the domestic B.O. in six days.
The reboot, which had an additional $50 million from last weekend overseas (plus midweeks), has cumed a whopping $341.2 million in 11 days globally. That’s still roughly half of what “The Avengers” made ($654.8 million) during its first 12 days at the worldwide B.O.
In second place this weekend internationally, Fox’s “Ice Age: Continental Drift” grossed $80.6 million from 48 territories. Pic will have far surpassed the $200 million mark overseas by the time it launches Stateside on Friday.
According to one studio’s estimates, domestic three-day totals were just shy of $200 million, up 30% over this time last year, though trailing the $218 million record frame of July 7-9, 2006.
The $65 million Friday-to-Sunday debut for “Spider-Man,” which cost $220 million, is at the high end of franchise reboots, beating last year’s “X-Men: First Class,” which collected $55.1 million in its first three days, and 2005’s “Batman Begins” ($48.7 million).
“It’s such an incredible relaunch of the studio’s crown jewel,” said Sony distribution topper Rory Bruer, who added that he’s not worried about Warner Bros.’ upcoming Batman finale. “The film already is established,” Bruer added. “We’re going to have a lot of money in the bank even before ‘The Dark Knight Rises’ opens.”
Meanwhile, Universal scored with a couple of R-rated pics that appealed to more adult auds: raunchy comedy “Ted” grossed $32.6 million in its second outing, down just 40%, for a cume of $120.2 million, while Oliver Stone’s $45 million drug cartel thriller “Savages” did better than expected with an estimated $16.2 million through Sunday.
Paramount’s low-budget music docu “Katy Perry: Part of Me” struggled to hit a high note beyond its core female fanbase: Pic just managed to crack the $10 million mark in four days, with a three-day gross of $7.2 million.
“The long and the short of it is that it was a $12 million movie that received an A CinemaScore,” noted Par distribution head Megan Colligan. “Our audience is available during the summer, but it’s also a very competitive time frame.”
At the specialty B.O., Focus Features’ “Moonrise Kingdom” continues to display considerable grit Stateside, staying on par with last weekend for an estimated three-day take of $4.6 million.
‘Kingdom’ sees ‘Rome’ grow
“Moonrise,” which has cumed $26.9 million, saw increased competition this weekend from Sony Pictures Classics’ Woody Allen-helmed “To Rome With Love.” Latter expanded to 806 locations, up from just 29, and landed in the weekend’s top 10 for the first time, with $3.5 million. Cume is $5.3 million after three weeks.
3D settling with Spidey
After “Brave” hit a new 3D low three weeks ago at 34%, moviegoers again shrugged off the stereo format — but this time bizzers can’t blame families.
“Spider-Man,” which bowed at approximately 3,000 3D locations (or 70% of its total 4,318 runs), earned just 44% of its opening from 3D. Of that, Imax contributed 10%, meaning “Spider-Man” had the same 3D percentage as “Brave,” which didn’t have Imax at all.
Fox’s “Prometheus” earned 36% of its opening five weeks ago from 3D (excluding 18% from Imax), while the studio’s “Abraham Lincoln: Vampire Hunter” debuted the same weekend as “Brave,” with 45% from regular 3D houses only. Soft 3D returns for the R-rated Fox pair could be attributed, in part, to their adult auds, though both pics also had significant interest from under-25 fanboys.
It’s the lack of 3D support from that demo, especially, which makes Spidey’s stereo perf a particular bummer. Fanboys are normally the biggest fans of 3D.
Imax helped boost “Spider-Man” in 3D, contributing $14.3 million from just 307 locations, resulting in a healthy per-screen average of $47,000. (“The Avengers” scored $55,000 per screen when it opened at 275 Imax houses.) “The fanbase and Imax hit the bulls-eye for this reimagined franchise,” said Imax prexy Greg Foster.
Sony’s Bruer said that some franchise purists likely preferred to see “Spider-Man” in 2D. Pic skewed mostly toward men over 25, though a considerable 42% of the pic’s opening aud were women.
‘Ted’ snuggles in for U
“Spider-Man” continues to perform well in 3D overseas, particularly in Asian markets like South Korea, where it slipped just 32% in its second frame. The film scored top marks in the U.K. and Russia, grossing $18.1 million and $10.8 million, respectively; while in Australia, “Spider-Man” ($7.5 million) lost to “Ted” by a wide margin ($13.1 million, including $8.6 million in previews) — U’s biggest opening ever in Oz.
“Ted” bowed elsewhere only in Taiwan, where it also debuted at No. 1 with an estimated $1.9 million, setting the highest comedy opening locally.
U plans to expand “Ted” to some major European markets in early August; the studio, while opening “Savages” in Mexico next weekend. That pic, which stars Taylor Kitsch, Blake Lively, Aaron Johnson, Salma Hayek and John Travolta, surprisingly played as well to women as to men, with 61% of auds over 30.
“Savages” received a poor C+ CinemaScore, with a B- rating from men.
“The film is off to a solid start,” said U domestic distribution prexy Nikki Rocco. “It’s good adult counterprogramming, especially during the summer, when adults go on vacation and midweek business is strong.”