Telefonica pact opens vault, new releases
“The Girl With the Dragon Tattoo,” “Moneyball” and “The Smurfs” will soon be available on VOD in Latin America thanks to a pact between Sony Pictures Television and giant Spanish telco Telefonica.
Agreement includes all new Sony Pictures releases over an unspecified number of years, including the upcoming “Men in Black III” and “The Amazing Spider-Man” as well as catalog titles and TV skeins.
Move comes in the wake of Netflix’s launch in Latin America in September as various providers boost their content. Digital TV Research reports that 71% of the region’s TV households — 93 million — will have digital TV by 2016, triple the end-2010 total. Pay TV households rose 19% in 2011 to 34.4 million, per Screen Digest estimates.
Content will be available on online TV, tablets, PCs, smartphones and game consoles and will build on the content offered on Telefonica’s virtual videoclub platform.
The pair have agreements already in place in Spain, the Czech Republic and Germany.