Hasbro game moves over from Universal
Hasbro is in final talks with Columbia Pictures and Adam Sandler’s Happy Madison banner to develop “Candy Land,” a live-action movie based on the bestselling Hasbro boardgame with Sandler attached to topline. Kevin Lima (“Enchanted”) is attached to direct from a script that Sandler and Robert Smigel are in talks to write.
“Candy Land,” which was previously set up at Universal, will be produced by Hasbro prexy-CEO Brian Goldner (“Transformers”) and Bennett Schneir (“Battleship”), Hasbro’s senior VP and managing director of motion pictures, as well as Happy Madison Prods.
Columbia exec Sam Dickerman will oversee the project for the studio.
“Candy Land is more than just a game. It is a brand that children, parents and grandparents know and love,” said Columbia prexy Doug Belgrad. “The world of Candy Land offers an extraordinary canvas upon which to create a fantastical, live-action family adventure film with a larger-than-life part for Adam. We are thrilled to partner with Hasbro and Happy Madison on this project.”
“The creative talent onboard for this movie is amazing, and we are excited to bring alive the world of Candy Land for kids and families everywhere,” Goldner added. “Sony/Columbia has been a wonderful creative partner as we develop another of our games, Risk, for the bigscreen. We are looking forward to working with Sony/Columbia and Adam Sandler and his team at Happy Madison Prods. on this film.”
Candy Land was created in 1949. Game includes characters such as Princess Frostine, Lord Licorice, Mr. Mint and King Candy, as well as fantastical lands such as the Peppermint Forest, the Gum Drop Mountains and the Lollypop Woods.